What’s the difference between merchants and delivery companies?

Merchant plans are for businesses delivering their own products (like restaurants, groceries, or local retail). Delivery Company plans are for couriers and fleets delivering on behalf of other businesses. If you’re not sure, start with Merchant—you can switch instantly from your dashboard anytime.

Why are there different plans for merchants and delivery companies?

To ensure you only pay for the tools you actually need. Merchant plans focus on customer experience with branded SMS tracking, POS integrations, and Google review tools. Delivery Company plans focus on fleet logistics with advanced dispatching, multi-vendor routing, and options to remove Shipday branding.

Plans and Pricing

Find the right plan for your needsFind the right plan for your needsThe AI delivery platform for your businessAutomate your deliveries to save time and money

Branded Elite

Operate smarter: engage customers with branded experiences

Starts at$99/mo

Included Orders300

$0.20 per extra order

Get started

Your delivery toolkit

Access to 3rd-party delivery servicesOn-demand and catering delivery, ready when you need it.
Branded trackingYour logo and colors on every tracking link.
Private reviews and insightsSee what customers think before it goes public.

Features:

Branded delivery tracking
Branded Driver App with advanced features
Admin mobile app with 24/7 chat support
Built-in access to multiple 3rd party delivery services
Automated hybrid delivery
Refund support for 3rd party deliveries
Built-in private review system for every order

Business AI Lite

Revenue engine: Promote your brand, engage customers, and get more orders.

Starts at$199/mo

Included Orders750

$0.20 per extra order

Get started

Your AI team

AI Operations ManagerKeep every delivery running smoothly.
AI Growth ManagerTurn completed deliveries into repeat business.

All Branded Elite features, plus:

Manage deliveries with AI Operations Manager
Up to 1500 takeout order tracking included. Get up to 3X more reviews
Access to detailed customer profile and data
Automated SMS Promotions to increase direct orders (Up to 1,500 SMS/month)
Guaranteed refund support for 3rd party delivery services
24/7 Phone and priority support

Business AI

Chain-scale control: Unlimited orders, and advanced AI agents to run your business

Starts at$399/mo

Unlimited orders per location

Get started

Your complete AI team

AI Operations ManagerKeep every delivery running smoothly.
AI Growth ManagerTurn completed deliveries into repeat business.
AI ReceptionistCapture more orders and opportunities 24/7.

All Business AI Lite features, plus:

Unlimited orders (takeout and delivery)
AI receptionist to answer your phone 24/7
AI support agent to resolve orders issues
Access to all other Shipday AI agents (Agentflow)
Geo-fencing control for order accuracy
Multi location support
Premium onboarding and 24/7 support

Professional

Scale essentials: automate dispatch, routes, SMS ETAs

Starts at$49/mo

Included Orders300

$0.10 per extra order

Get started

Features:

Up to 5 users
Unlimited paid orders
Unlimited drivers
SMS/WhatsApp notifications
Route optimization
Standard auto-dispatch
Customer order forms
Merchant portal
Email support

Branded Elite

Operate smarter: engage customers with branded experiences

Starts at$99/mo

Included Orders300

$0.20 per extra order

Get started

All Professional features, plus:

15 dispatch/staff accounts
Branded Driver App with advanced features
Barcode scanning and ID verification
Branded delivery tracking
Access to 3rd party delivery services
Refund support for 3rd party deliveries
Built-in promotions on the tracking page
Automatically collect google reviews from happy customers
24/7 Chat & Email

Business AI Lite

Revenue engine: Promote your brand, engage customers, and get more orders.

Starts at$199/mo

Included Orders750

$0.20 per extra order

Get started

All Branded Elite features, plus:

Manage deliveries with AI Operations Manager
Access to detailed customer profile and data
Automated SMS Promotions to increase direct orders (Up to 1,500 SMS/month)
Guaranteed refund support for 3rd party delivery services
24/7 Phone and priority support

Business AI

Maximum control: Geo-fencing, advanced analytics, priority support

Starts at$399/mo

Included Orders1,500

$0.25 per extra order

Get started

All Business AI Lite features, plus:

Advanced reporting and analytics
Custom Integration support
Geo-fencing control for order accuracy
Up to 5 custom forms
Unlimited users
Phone and priority support
Dedicated onboarding specialist

Professional

Level up your business with unlimited drivers and features

Starts at$49/mo

Included Orders300

$0.10 per extra order

Get started

Features:

Unlimited paid orders
Unlimited driver accounts
5 dispatch/staff accounts
SMS/WhatsApp notifications
Route optimization
Standard auto-dispatch
Customer order forms
Driver-dispatcher chat
Driver payment calculation
Ready-to-use Integrations
API & Webhook access
Email support

Branded Elite

Enhance your service with branded experience

Starts at$99/mo

Included Orders300

$0.20 per extra order

Get started

All Professional features, plus:

Unlimited driver accounts
15 dispatch/staff accounts
Branded delivery tracking
Access to 3rd party delivery services (in United States, Canada, Australia, and United Kingdom)
Custom branded order form
Branded Driver App with advanced features
Barcode scanning and ID verification
Built-in promotions on the tracking page
Automatically collect google reviews from happy customers
24/7 Chat & Email

Business AI Lite

Revenue engine: Promote your brand, engage customers, and get more orders.

Starts at$199/mo

Included Orders750

$0.20 per extra order

Get started

All Branded Elite features, plus:

Manage deliveries with AI Operations Manager
Unlimited driver accounts
Unlimited dispatcher or staff accounts
Geo-fencing
Advanced notifications
Guaranteed refund support for 3rd party delivery services
24/7 Phone and priority support

Business AI

Advanced automation, custom reporting, and 24/7 support

Starts at$399/mo

Included Orders1,500

$0.25 per extra order

Get started

All Business AI Lite features, plus:

Access to full suite of AI Agents
Custom reporting
Access to enterprise dashboard for multi-locations
Integrations support
Premium onboarding and dedicated support

Basic

For new business that wants to start growing with us

Free$0/mo

Included Orders300

Maximum 300 orders per month.

Start free

Features:

Up to 300 orders/month
10 driver accounts
1 dispatch account
Driver App
Dispatch/Admin App
Real-time driver tracking
Live ETA tracking for customers
Photo and signature proof of delivery
Basic reporting

Professional Lite

Level up your business with enhanced features

Starts at$29/mo

Included Orders300

$0.06 per extra order

Get started

All Basic features, plus:

Live map view on delivery tracking
15 driver accounts
5 dispatch/staff accounts
Real-time driver tracking
Driver payment calculation
Standard auto-dispatch
Driver-dispatcher chat
POD (1 Picture & Signature)
Customer order forms
Ready-to-use Integrations
Lifetime Historical Report
SMS/WhatsApp notifications
Email & Phone support

Branded Elite

Enhance your service with branded experience

Starts at$99/mo

Included Orders300

$0.20 per extra order

Get started

All Professional Lite features, plus:

Unlimited driver accounts
15 dispatch/staff accounts
Branded delivery tracking
Access to 3rd party delivery services (in United States, Canada, Australia, and United Kingdom)
Custom branded order form
Branded Driver App with advanced features
Barcode scanning and ID verification
Built-in promotions on the tracking page
Automatically collect google reviews from happy customers
24/7 Chat & Email

Business AI Lite

Revenue engine: Promote your brand, engage customers, and get more orders.

Starts at$199/mo

Included Orders750

$0.20 per extra order

Get started

All Branded Elite features, plus:

Manage deliveries with AI Operations Manager
Unlimited driver accounts
Unlimited dispatcher or staff accounts
Geo-fencing
Advanced notifications
Guaranteed refund support for 3rd party delivery services
24/7 Phone and priority support

Compare plan features

	Branded EliteStarts at$99/moGet started	Business AI LiteStarts at$199/moGet started	Business AIStarts at$399/moGet started
Orders	Unlimited	Unlimited	Unlimited
Drivers	Unlimited	Unlimited	Unlimited
Dispatchers / Staff	15	Unlimited	Unlimited
Price per order	300 orders/month included. Extra orders: $0.20 per order.	750 orders/month included. Extra orders: $0.20 per order.	Unlimited orders
Automated order entry	Included	Included	Included
Online order forms	Included	Included	Included
Online order forms with Stripe payment	Included	Included	Included

AI Operations Manager	Not included	Included	Included
AI Growth Manager	Not included	Included	Included
AI Receptionist	Not included	Not included	Included

Driver app with real-time location tracking	Included	Included	Included
Auto-dispatch	Advanced	Advanced	Advanced
Number of drivers	Unlimited	Unlimited	Unlimited
Multi-user access	15	Unlimited	Unlimited
Route planning and optimization	Included	Included	Included
Access to 3rd party delivery services	Included	Included	Included
Reports and analytics	Advanced	Custom reports	Custom reports
Barcode scanning in Driver App	Included	Included	Included
Age verification on delivery	Included	Included	Included
Advanced dispatch settings with Geo-fencing	Not included	Included	Included

Proof of delivery	Included	Included	Included
Real-time delivery tracking	Included	Included	Included
Live driver location on delivery tracking	Included	Included	Included
SMS notifications to customers with live tracking	Included	Included	Included
Email delivery receipt to customers	Included	Included	Included
Collect Google business review from customers	Included	Included	Included

Promote your Google Business page	Included	Included	Included
Get more sign ups to your loyalty program	Included	Included	Included
Announce coupons and promotions	Included	Included	Included
Design custom marketing campaigns	Included	Included	Included
Marketing Reports	Included	Included	Included

Branded driver app	Included	Included	Included
Branded delivery tracking	Included	Included	Included
Customized delivery tracking SMS to customers	Included	Included	Included
Branded customer-facing emails	Included	Included	Included
Custom online order form	1 Custom Form	5 Custom Forms	8 Custom Forms

Email Support	Included	Included	Included
24/7 Chat and Phone support	Included	Included	Included
Onboarding support	Preferred	Custom onboarding support	Custom onboarding support

Compare plan features

	ProfessionalStarts at$49/moGet started	Branded EliteStarts at$99/moGet started	Business AI LiteStarts at$199/moGet started	Business AIStarts at$399/moGet started
Orders	Unlimited	Unlimited	Unlimited	Unlimited
Drivers	Unlimited	Unlimited	Unlimited	Unlimited
Dispatchers / Staff	5	15	Unlimited	Unlimited
Price per order	300 orders/month included. Extra orders: $0.10 per order.	300 orders/month included. Extra orders: $0.20 per order.	750 orders/month included. Extra orders: $0.20 per order.	1,500 orders/month included. Extra orders: $0.25 per order.
Automated order entry	Included	Included	Included	Included
Online order forms	Included	Included	Included	Included
Online order forms with Stripe payment	Included	Included	Included	Included
Manage deliveries with AI Operations Manager	Not included	Not included	Included	Included

Driver app with real-time location tracking	Included	Included	Included	Included
Auto-dispatch	Standard	Advanced	Advanced	Advanced
Number of drivers	Unlimited	Unlimited	Unlimited	Unlimited
Multi-user access	5	15	Unlimited	Unlimited
Route planning and optimization	Included	Included	Included	Included
Access to 3rd party delivery services	Not included	Included	Included	Included
Reports and analytics	Standard	Advanced	Custom reports	Custom reports
Barcode scanning in Driver App	Not included	Included	Included	Included
Age verification on delivery	Not included	Included	Included	Included
Advanced dispatch settings with Geo-fencing	Not included	Not included	Included	Included

Proof of delivery	Included	Included	Included	Included
Real-time delivery tracking	Included	Included	Included	Included
Live driver location on delivery tracking	Included	Included	Included	Included
SMS notifications to customers with live tracking	Included	Included	Included	Included
Email delivery receipt to customers	Included	Included	Included	Included
Collect Google business review from customers	Not included	Included	Included	Included

Promote your Google Business page	Not included	Included	Included	Included
Get more sign ups to your loyalty program	Not included	Included	Included	Included
Announce coupons and promotions	Not included	Included	Included	Included
Design custom marketing campaigns	Not included	Included	Included	Included
Marketing Reports	Not included	Included	Included	Included

Branded driver app	Not included	Included	Included	Included
Branded delivery tracking	Not included	Included	Included	Included
Customized delivery tracking SMS to customers	Not included	Included	Included	Included
Branded customer-facing emails	Not included	Included	Included	Included
Custom online order form	Not included	1 Custom Form	5 Custom Forms	5 Custom Forms

Email Support	Included	Included	Included	Included
24/7 Chat and Phone support	Not included	Included	Included	Included
Onboarding support	Standard	Preferred	Custom onboarding support	Custom onboarding support

Compare plan features

	ProfessionalStarts at$49/moGet started	Branded EliteStarts at$99/moGet started	Business AI LiteStarts at$199/moGet started	Business AIStarts at$399/moGet started
Access to 3rd party delivery services. Available in United States, Canada, Australia, and United Kingdom.	Included	Included	Included	Included
Branded delivery tracking	Not included	Included	Included	Included
Refund support	Not included	Included	Included	Included

Promoting social media pages	Not included	Included	Included	Included
Setting up marketing Campaigns	Not included	Included	Included	Included
Send Google review request to happy customers	Not included	Included	Included	Included
Live Customer Chat	Not included	Included	Included	Included

Shipday AI Co-pilot	Included	Included	Included	Included
AI insights from customer reviews	Included	Included	Included	Included
AI response generator for customer reviews	Not included	Included	Included	Included
AI Operations Manager	Not included	Not included	Included	Included

Proof Of Delivery (signature and picture)	Included	Included	Included	Included
Route Planning & Optimization	Included	Included	Included	Included
On-demand route optimization from the Driver App	Not included	Included	Included	Included
4 digit delivery code for customer validation	Not included	Included	Included	Included

Compare plan features

	BasicFree forever$0/moStart free	Professional LiteStarts at$29/moGet started	Branded EliteStarts at$99/moGet started	Business AI LiteStarts at$199/moGet started
Access to 3rd party delivery services. Available in United States, Canada, Australia, and United Kingdom.	Not included	Not included	Included	Included
Branded delivery tracking	Not included	Not included	Included	Included
Refund support	Not included	Not included	Included	Included

Promoting social media pages	Not included	Not included	Included	Included
Setting up marketing Campaigns	Not included	Not included	Included	Included
Send Google review request to happy customers	Not included	Not included	Included	Included
Live Customer Chat	Not included	Not included	Included	Included

Shipday AI Co-pilot	Not included	Not included	Included	Included
AI insights from customer reviews	Not included	Not included	Included	Included
AI response generator for customer reviews	Not included	Not included	Included	Included
AI Operations Manager	Not included	Not included	Not included	Included

Proof Of Delivery (signature and picture)	Included	Included	Included	Included
Route Planning & Optimization	Not included	Included	Included	Included
On-demand route optimization from the Driver App	Not included	Not included	Included	Included
4 digit delivery code for customer validation	Not included	Not included	Included	Included

Upgrade your business

Enterprise pricing

Run every location, brand, and driver fleet on one delivery platform — with the full AI Agents suite, enterprise security, and a dedicated team.

Starts at $3,499/month

All Business AI features, plus:

Multi-location & brands with consolidated billing
AI Agents included at every location
Enterprise security & role-based access
Uptime & priority support SLAs
Lifetime reporting history & custom analytics
Dedicated account manager & implementation team

Talk to Sales

Trusted by big & small businesses worldwide

Shipday helps us exceed expectations with superior delivery services.

Avery Ward, CEO, Little Italy RistoranteGroveport, OH

FAQs

How do I pay for the service?

You can add a credit card to your account and you will be charged at the end of the month, based on actual usage.

Is there any free trial of the Branded Elite version?

We are not offering any trial for the Branded Elite plan. To access it, you must upgrade using your credit card. However, if you find it unsatisfactory, you are entitled to request a refund within 7 days.

What happens after the free trial ends?

Your account will be automatically downgraded to the free version. No action needed.

Ready to get started?

Play around with it first, add your team, pay later.

Get started free